I don’t mind that IFTTT is introducing a Pro subscription for additional capabilities, and if there was something I wanted to do with those features, I’d go for it. But what I use it for isn’t worth $10/month.
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I don’t mind paying for stuff… But price points matter, and IFTTT is following the typical (and annoying) pattern for formerly-free services where they squash the free tier down hard and aim the lowest paid tier at people who are going to use a lot more of it than I am.