Funny, it turns out that it’s possible to make *contextual* advertising work as well or even better than microtargeting. In other words, tracking everyone all over the net *isn’t* actually required for the ad industry, or the sites that depend on it.

Funny, it turns out that it’s possible to make *contextual* advertising work as well or even better than microtargeting.

In other words, tracking everyone all over the net *isn’t* actually required for the ad industry, or the sites that depend on it.

Wired: Can Killing Cookies Save Journalism?
A Dutch public broadcaster got rid of targeted digital ads—and its revenues went way up.