Always consider what you’re training your email recipients to do with the mail you send them. Whether it’s “ignore most of what we send you” or “don’t worry if you see something from us that’s at a random domain, we send using different domains all the time.”
Training Recipients – Word to the Wise
Want to see a WWF style smackdown? Put a marketer and a delivery expert in a room and ask them to discuss frequency and whether or not more mail is better. The marketer will point to the bottom line…
