Oh, this is interesting: Among things Automattic wants to do with Tumblr is move the *back-end* to WordPress, while keeping the front-end experience of the Tumblr site and apps.
I can *sort of* see the appeal: they’ve got over a decade of experience making WordPress scale, and Tumblr’s currently on Verizon’s servers, so if they can run Tumblr on top of WordPress, they already know how to host it.
But it kinda runs the risk of that frankenblog thing.
Automattic Acquires Tumblr, Plans to Rebuild the Backend Powered by WordPress
Expanded on K2R
@FiXato Yeah, probably not.
They may be able to get back at least some people who saw the ban as a sign of a dying platform.
Though frankly, even if all they do is keep it running in maintenance mode for those who are still there, that’s still better it would have been staying at Verizon.
Expanded on K2R
Wow. Automattic bought #Tumblr from Verizon for less than $3 million.
Verizon is selling Tumblr to WordPress’ owner
Considering Yahoo bought it for $1.1 *billion* back in the day…
Yahoo really squandered it. And Verizon, I think, just wanted to get rid of it.
At least it’s going to an actual social media company instead of another conglomerate. I was half expecting Verizon to try to monetize it into the ground and close it once everyone but the die-hard users had given up on it.
And they seem to understand that Tumblr and WordPress are different types of sites and different types of networks, so he’s unlikely to try to merge them into a frankenblog or try to migrate people from one to the other.
Still in wait-and-see mode – after the dust settles, will they change the way ads work? will they change the ToS again? – but I’m more confident that Tumblr will still *exist* next year than I was a few months ago.
Expanded on K2R
Wow, that shoe dropped sooner than I expected. Verizon is *already* shopping around to sell #Tumblr. I figured it would be toward the end of the year.
Verizon is looking to sell Tumblr after squandering its potential
I backed up all of my original Tumblr content in December, and I’ve imported a few posts to my blog. And I started paring down what was left.
As I said back in January:
“It’s clear that Verizon has even less idea what to do with Tumblr than Yahoo! did. When they finally give up trying to monetize what’s left of the user base, they’ll have no incentive to keep it going. Or to respect all the user data they’ve amassed.”
Why I have more confidence in Flickr/SmugMug than Tumblr/Verizon
Here’s hoping Tumblr finds a suitable buyer who understands what they’re getting and is willing to invest in the community, not someone who just wants to squeeze out the last few drops of monetization before sending it to join GeoCities in the great Internet Archive in the Sky.
Expanded on K2R: Verizon is Already Trying to Sell Tumblr
Link on Twitter
Link on Tumblr
So, with Facebook continuing to be a pain, Google+ shutting down, Twitter continuing to be a dumpster fire, and Tumblr clumsily kicking off a huge section of their userbase so that Verizon can better monetize them (making me wonder how long they’ll try before they decide it’s not worth it), I figured it was time to reconsider my social network presence.
Mainly I’m on my main blog at K-Squared Ramblings and on Mastodon at @KelsonV@Wandering.shop these days (Plus Flickr and Instagram.)
As far as Tumblr goes, I’m in wait-and-see mode. I’ve never been super-active here, and I’ll often go a few weeks without reading or posting, but I also have automatic cross-posting set up with Flickr, Instagram, and my blog. A lot of my posts here are duplicates.
I’ve saved a full archive of my Tumblrs, and I’m going to be going through over the next week or few cleaning out the duplicates, except for posts that got traction over here (like M’Hael’s, for instance). Hopefully it’ll result in a more focused blog going forward, with mostly Tumblr-original material (both my own stuff and reblogs), and it’ll be easier to pick out what needs to be saved in the event that Tumblr does go the way of GeoCities and Google+ (or even just the way of LiveJournal, which it’s halfway to already).
I started exports of my #Tumblr blogs on either Monday night or Tuesday night. They still say “Backup processing” on Friday.
Meanwhile, I imported an entire 1500-post Tumblr to a self-hosted WordPress blog so that I can look for anything unique that I want to preserve in the event that Verizon gives up trying to monetize what’s left of the site…in less than an hour.
NSFW (according to Tumblr): Top 10 Art Posts You Won’t See on your Dashboard This Week
Seriously, these make absolutely no sense. There is nothing NSFW in this list, or that would violate the specific rules given.
Tumblr’s jettisoning a major part of their user base, which doesn’t give me much confidence in its future. So I’m importing everything up to now, even though very little of my Tumblr activity is unique to Tumblr. Just about all of it is cross-posted or notified from my blog, or Flickr, or somewhere else, or is a reblog of someone else’s Tumblr where I didn’t add anything except maybe new tags.
I guess cleaning up the duplicates will give me another ongoing project for when I’m bored.
Which reminds me, I should decide what I’m going to do with the rest of the Google Plus archive. I’d been manually importing the original stuff, and then ran into a wall when it came to deciding how to handle posts with interesting comments: Do I import the post without comments? Do I copy the comments into the post body? Do I finally take the time to write that import/converter script I thought about doing a year ago?
Hmm, #Flickr is also shedding users post-Yahoo w/ the subscription changes, but that seems more benign (to me). They’re shrinking the free tier so that they can continue to serve the paying core users, not pushing out a core section of the users.
🤦♂️ Of course! Flickr’s customers are the Flickr Pro users. #Tumblr‘s customers are advertisers.
(That and, you know, bought by a photography site vs. bought by a giant telecom corporation.)
The thing with Flickr is that
1. They’ve had a freemium business model as long as I can remember.
2. The new free tier may be limited, but it’s still more than they offered *before* the move to “Let’s get people to host ALL their pictures here!” a few years back. (1000 photos vs. 200, IIRC).
3. They’re focusing on their core, not jettisoning it.
Expanded on K2R
I don’t have anything on #Tumblr that would trigger a purge under the new rules, but it seems like a step towards self-destruction for the site, so I’m going to export my stuff just in case and see what I might want to preserve that isn’t already duplicated.
I checked out what you get when you export your content from Twitter, Facebook, Google+, LinkedIn, WordPress and LiveJournal, with an eye for both private archives and migrating to your own site.
Tired of Twitter? Fed up with Facebook? Irritated by Instagram?
If you want to leave a major social network, but keep your content — or even just make sure you have your own backup in case the site shuts…
View On WordPress
I’ve updated this article to include what you get when you use WordPress to import a Tumblr blog. It works better than I expected, though there are a few gotchas – videos don’t embed, single images come through as galleries, things like that.
I imported one of my Tumblr blogs using WordPress’ Tumblr importer. Re-Reading Les Mis started out as just a mirror of the corresponding blog, but I did the occasional image post or repost-with-commentary, and after finishing the original series covering the entire book, I started posting excerpts & follow-up commentary, some of which made it back to the source.
I’ve updated my What’s in your archive? post. The importer does a good job of transferring your blog directly from Tumblr to a WordPress blog. It even imports images (though sometimes it imports a single-image post as a gallery for some reason). The original URL is stored in a custom field, and you can leave it connected and import new items when you want to bring them in.
Some gotchas: It can only map to one author, but you get to choose which one. It puts everything in the default category. Videos don’t get imported, even if you’ve just embedded a YouTube video.
There are only ~150 posts in the Les Mis Tumblr, and not much overlap with other material (though again, a lot of the early stuff is just mirroring). There are closer to
1500 1700 on my main Tumblr, and the vast majority of it is automatic shares from K2R, Instagram, or Flickr.
Tumblr is plugging posts from my own group blog as “In your orbit”