A business look at how weird it is that Pacific Rim is getting a sequel despite bombing in the US…

‘Pacific Rim 2’ May Be A Box Office Game-Changer

A business look at how weird it is that Pacific Rim is getting a sequel despite bombing in the US (it did a lot better internationally). There’s a mention of the passionate fan base as well. That’s one thing I noticed when it was out last year: People who actually went to see the movie overwhelmingly liked it. Even if it’s largely self-selection based on a narrow audience interested in watching giant robots vs. giant monsters, at least it speaks well to it being a *good* robot-vs-monster movie.

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