It’s weird: when Instagram first started running ads in the form of promoted photos, it was actually better at targeting. I’d scroll through pages of landscapes, cityscapes and nature photos from people I follow, and the travel ads fit right in. I almost hit like of quite a few of them because the pictures were good.
Now? Big box stores and fast food. Crackers and cold medicine. Movie posters. Logos and slogans. It’s like they’re not even trying.
And quote this post